Eshopbox, an end to end ecommerce service provider has signed up with Mumbai based “Silverdale Fashions” to launch its apparel brand “Anaphora” online and aid it evolve as a brand in e-retail space.
Sakshi Sharma (Spokesperson, Silverdale Fashions) said, “Our vision is to create a brand that caters to the fashion forward woman. The punch line is to achieve global style at competitive prices and make the Indian woman ‘stylish effortlessly’. Our styles are clean cut, elegant and feminine. To create a brand that defines the fast forward fashion scene in India”.
Women shoppers across metros and smaller cities are increasingly opting for western wear, helping boost sales for branded clothing in e-retail space, making it one of the fastest growing categories in the apparel segment. Traditionally an under-serviced market, women’s western wear is getting traction and wider acceptance owing to an increase in disposable incomes, and more women joining the workforce and dressing smart.
Co-founder of the Eshopbox, Neeraj Choudhary said, “Eshopbox is a SaaS based platform that gives a competitive advantage to the brands in garnering the benefits of the apparel market expeditiously”.
Neeraj added “Eshopbox drives ecommerce for fashion brands and helps them provide a unique brand-centric experience to its customers and is led by experts with skills including technology, order fulfillment and marketing. With the efforts of the team, we are bagging sign ups at higher than planned frequency for the fiscal”.
Target market for brand “Anaphora” is fashion conscious women with age between 18-35, initially priority will be tier 1 & tier 2 cities in India.