“I will hire once I make the money”, “I barely make money for myself, how can I afford to hire and pay salaries?” – Have you ever said these things to justify your decision of not hiring people and building a team? If yes, read ahead to understand how you are working your way towards creating massive stagnation and failure in your business.

The Start Ups story is well into its phase II. This trend began about ten years or so back.  Initial teething problems have been greatly ironed out, though scale has been reached only by a few start-ups.  Rest are still in struggle mode.  In between private investments had dried up in the last couple of years, barring some small investments here or there.

Some really successful ones are:-

                Paytm

                Flipkart

                Ola Cabs

                OYO Rooms

                Zomato

                RedBus

However a huge number have not got off the ground as serious businesses.  Here are some causes of this slow or negative growth.

The environment in India still does not match up to that in places like Silicon Valley, Israel and some European countries.  Especially in USA, the individual funding for start-ups is being done by thousands of HNIs (each high network individuals) who make many investments and on a continuing basis. Such countries have already matured for Start Up activity. Entrepreneurs in India are yet very raw.   Mostly they focus on a 'Me Too' copycat manner, trying to duplicate foreign success stories. There are few original ideas floating around in Indian start ups.  Most such entrepreneurs think they will get millions of Dollar equity investments, even without proof of concept.  The initial euphoria of blind scatter investments got over 3 to 4 years back. The investors have matured and want to see some results, some revenues, focus on customers etc.

Teams : Entrepreneurs out of college, or otherwise too, need first to put together a team which compliments one another.   They have to put together tech, commercial, marketing, financial and gen admin(HR etc) people to form and manage the company .     

Honesty: This is one of the most crucial areas where start ups go wrong. Once they get any funding, they feel it's their own money and use it for things not in the business plan.  Some even use part of the money for their personal spending or unnecessary expenses which are not essential for growing the business. Often entrepreneurs don't pay statutory dues and keep it for later. This is a major fault. Statutory must compulsorily be paid on time and not used for working capital. An image of honesty is also essential for the business to grow.

Short cuts: There are no short cuts.  Starts up entrepreneurs make mistakes when they try to grow their business too fast. Rarely one becomes a billionaire overnight.  Thousands of start ups have made this mistake and folded up. Slow and steady is the way to go. Every business takes time to mature . There are always snags which crop up in the initial months and years. Often the business plans have to be changed   from what was envisaged in the beginning.

This happens due to several reasons like :-

                Current business plan not working out

                Too much competition

                Some competitors being heavily funded

                The expected market  demand not growing etc.

Start Up entrepreneurs should never give up. Just keep costs as low.

Sometimes the promoter starts demanding high salaries which do not match up to revenues. Other Start ups which are funded and in growth mode are below :-

iD Fresh Food

iD Fresh Food, a Rs 100 crore turnover ready-to-cook packaged food company in Bengaluru that makes idly and dosa batter, 'just heat' parotas and chapattis, and curd and paneer. The company, which made 10 packets of one kilogram batter a day in 2005, manufactures 50,000 packets a day now and has grown into a team of 1,300 employees who work at their units in Bengaluru, Chennai, Pune, Mumbai, Delhi, Hyderabad and Dubai.

iD Fresh Food, a private limited company, was founded in 2005 by Mustafa and his four cousins – Abdul Nazer, Shamsudeen TK, Jafar TK and Noushad TA. Mustafa holds 50 percent share in the company and his cousins hold the rest. As of today, the total investment for iD Fresh Food is around Rs 4 crore (Rs 40 million) and revenue is Rs 100 crore (Rs 1 billion).

Practo

Practo, a health tech company with the motto of #DoGreat is prospering greatly with 2,00,000 doctors and 20 million patients across the world has kick-started its journey in the year 2008 from Bengaluru by two NITians Shashank and Abhinav Lal.

Practo is the perfect example of “In the middle of difficulty lies opportunity” because the idea of PRACTO was initiated from the difficulties Shashank faced concerning his father's health. Practo, a product of Naabo solutions, became the Home for health by its hassle-free solutions for doctor appointments, delivery of medicine at the doorstep, online consultation with their registered doctors along with online appointment booking software for doctors to manage their clinics.

Practo in collaboration with ICICI Lombard launched an app “IL Take-Care” for the cashless consulting for the health insurance.

Zivame

Zivame, an online lingerie business has been ushered in the Indian market by Richa Kar, a BITsian  in the year of 2011 with the vision of “Offering every woman the confidence, comfort and choice she deserves”.  Richa while working in her previous job got a chance to explore the profits available in India in lingerie market.  Zivame won brownie points from its customers by including unique features of all women customer care to ease the customer issues. 

Rentomojo

Geetansh started Rentomojo for providing the online rental services for furniture (only for a period of 3 months) in the year 2014. It was started with intention of providing customers with the ever evolving style without the actual investment costs for furniture. The company was funded by IDG Ventures India and Accel partners initially and in 2017, the company gained $10 million  Series B funding from Bain Capital Ventures and Renaud Laplanche. Rentomojo expanded its business to renting of two-wheelers and appliances in 8 cities (Hyderabad, Pune, Mumbai, Chennai, Gurgaon, Noida, Bengaluru, Delhi) with an option of Rent-to-own model by the year of 2018. Rentomojo is offering new features to its customers like annual cleaning, free maintenance along with the subscription, swap products and many more for their convenience.

LeadSquared

LeadSquared started its journey in the year 2012 for addressing the issues of task and lead management by marketing automation and CRM software for businesses. The company was founded by Nilesh Patel, Sudhakar Gorti, Prashant Singh, Sukhbir Kalsi and Anand Kumar. The solutions include Lead capture automation, Lead Nurturing, Sales Management, Market Analytics, Lead Management, Dynamic Content and Mobile Call center. The company has been ranked as the 5th fastest growing tech company in India by The Deloitte Technology Fast50 India 2017 awards.

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About Rajiv Talreja

Rajiv Talreja is a transformational business coach coaching family business, skilled corporate and entrepreneurs to need an extra push to flourish their businesses. Rajiv has been a coach for the past decade and has helped his clientele achieve growth and success.

He also is the author of the International Bestseller and Amazon Bestseller book titled – “Lead or Bleed” – How entrepreneurs and corporate leaders can stop fire-fighting and start accelerating performance and profits.”

He has been a serial entrepreneur well known for the exponential growth. He boasts of impacting over 500,000 people through his Business Coaching and  Engagements  programs  across  150 corporate   organizations   and   to   over   5000   business owners across 5 countries.