These simple missteps could speak volumes
about your company culture and commitment to diversity.

The good news: More companies are finally focusing on diversity and inclusion (D&I) to ensure they're attracting the widest possible pool of candidates.

A ..

A makeover that's attractive, easy on the pocket and effortless. Sounds too good to be true? Well, that's exactly what the first-of-its-kind Amazon Festive Home offering is all about. A Walk into the smart rooms reveals how every nook and corner of the Home is done up with a product that's sold o..

How could an author of Rudrangshu Mukherjee's standing miss out on what could have been numbered 55th in 'The Great Speech Speeches of Modem India' by Random House India ? Could be he was up against a wall at the archives at All India Radio as well as the Door Darshan, as I was. Limitations of sp..

With the impact of digitalization in India, many news startups and ventures have emerged in the past years. But not many have climbed the staircase of success and eventually submerge. Do you know why? One of the most potent reason for this is the arrival crippled sales that a company secures.

CRM or customer relationship management programs have become the backbone of successful marketing and sales campaigns for several companies. It's cost efficient, customisable, transparent and automated features have made it versatile for application in segments beyond just marketing and sales, ma..

So self-effacing was the legend of his life and times; the singing sensation of the Bombay film world of the 1950s and 60s – Mohammad Rafi – that he would often regale his wife and six children with a family outing to a popular movie of the day but on an enigmatic condition:  &ld..

What is SFA and why SFA ?

Marketing has been defined by American Marketing Association as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at..

A personified desktop assistant, NICE Employee Virtual Attendant (NEVA), transforms employee capabilities to enhance operational efficiency, bolster sales efforts and drive regulatory compliance via on-demand and automated, always- on guidance

NICE recently took customer service to a new ..

SMEs have discontinued more employee benefits as compared to large and mid-sized companies.

The Zeta Employee Benefits Study* commissioned to Nielsen India, which covers 194 corporates and 1233 employees across 7 key cities in India, takes a comprehensive look into the current st..

But for that cuddly leap into the lap of the girl visitor, who happened to be the teenage daughter, Chelsea of the Governor of Arkansas, Bill Clinton (later President of the United States), the tom kitten, 'Socks' would never have courted the ultimate in destiny which catapulted him into world po..