Vinayak  Damodar  Savarkar  was a rebel with a cause; his passion was to see a British-free India at the earliest; he was averse to a peaceful pursuit of his mission, for the British who, though ridiculously less in headcount,  were mighty being equipped with artillery and arm..

When it comes to naming leading supplier of sauces and dressings, most of us have only heard of brands like Heinz, American Garden, and Tostitos. The common thread between these brands is that they are all US-based companies. This brings us to the question- why are sauce manufacturers a niche pla..

Entrepreneurs need to build a personal brand-a message and reputation that resonates with the people who they want to reach for conducting business

A lesson in brand building comes from Preity Uupala, an actor, beauty queen and writer who is building an international repu..

Everyone has seen the recent commercials of various Indian celebs endorsing the Indian football scene. While the exposure of various national sports to the youth of our country certainly helps, what's really heartening to see, is that we are finally moving beyond the hallowed walls and fanatical ..

'There's a way to do it better, find it'. - Thomas Edison

Small& Medium Enterprises (SMEs) have been of paramount importance in most of the world, doesn't matter whether the county in question is industrially developed, newly industrializing or an emerging ec..

These simple missteps could speak volumes
about your company culture and commitment to diversity.

The good news: More companies are finally focusing on diversity and inclusion (D&I) to ensure they're attracting the widest possible pool of candidates.

A ..

A makeover that's attractive, easy on the pocket and effortless. Sounds too good to be true? Well, that's exactly what the first-of-its-kind Amazon Festive Home offering is all about. A Walk into the smart rooms reveals how every nook and corner of the Home is done up with a product that's sold o..

How could an author of Rudrangshu Mukherjee's standing miss out on what could have been numbered 55th in 'The Great Speech Speeches of Modem India' by Random House India ? Could be he was up against a wall at the archives at All India Radio as well as the Door Darshan, as I was. Limitations of sp..

With the impact of digitalization in India, many news startups and ventures have emerged in the past years. But not many have climbed the staircase of success and eventually submerge. Do you know why? One of the most potent reason for this is the arrival crippled sales that a company secures.

CRM or customer relationship management programs have become the backbone of successful marketing and sales campaigns for several companies. It's cost efficient, customisable, transparent and automated features have made it versatile for application in segments beyond just marketing and sales, ma..