Digital natives, generation 'like', net generation, some of the many names given to today's tech savvy kids. Children seem to have an irresistible attraction towards interactive technology. Knowing that their kids little fingers can glide effectively across screens and have the uncanny ability to seek out games, parents are a worried lot for their children today. A marriage meant to last technology and the internet, go hand in hand. While the internet has opened a space of great learning encompassing all the libraries of the world into the palm of the hand, there are various dark elements that it has brought along with it especially to the ever curious child such as exposure to unsuitable content adult content and well as cyber crimes.
There was one such incident where Monish Ghatalia (Founder, worldoo.com – a part of Focus Group), while working with the largest kids wear brand in India, had an opportunity to interact with kids and mothers. During the process of understanding the mind space of parents and their kids, Monish once came across a child who was being beaten up by his mother as he had chanced to come across content on the internet that was not suitable for him. It was here that Monish struck upon the idea of worldoo.com. A parent himself, he realised that when kids take their first steps into the world of the internet, there is no such platform which is made, thought or designed for them. Whereas the internet is catered to suit adults in variety ranging from social networking, search engines and entertainment portals aplenty, kids have been bowled down to the 'edutainment' section. Going beyond this facet, worldoo.com has been designed to be a one stop destination for kids on the internet containing all that they look forward to – creative engagement, interactive elements, friends, chat and more!!!
Through worldoo.com the purpose is to create a unitive ecosystem for kids, where young kids across the globe can connect interact and discuss the world around them. Hence the platform was intricately thought through based on various insights such as 'kids are visual, they like surprises, and they love something new' worldoo.com encapsulates all the excitement that a kid needs.
What is Worldoo.com?
Worldoo.com is a product of Focus Group which is among the leading advertising agencies in the country. A completely self funded venture since the beginning, a total of around 1.50 crore has been invested to bring worldoo.com to what it is currently. Based in Mumbai, the initial team of worldoo.com consisted of six members who worked on ideation and strategy. Today the team has grown to about twenty five people. In addition there is a team which works across operations such as product designing, technology, sales, brand management, content creation, user interface and user experience.
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