SME WORLD Bureau
The birth of EmployabilityBridge
In 2007 it was the CEG alumni meet that drove me & my partner out of regular jobs of 25 years with large IT service providers. We kept building teams for various customers half way across the world for delivery of projects in Java/ C++ or C# and this was done in frenzy. Doing this for too long is what made us realize why there is a mad rush by companies to colleges in Tier 1 cities.
We have over 550 Engineering colleges in Tamil Nadu, 300+ colleges in Karnataka and about 200 colleges in Kerala. Of these more than 70% are in Tier 2/ Tier 3 cities. Accessibility to these colleges is possible only by college buses or cars. It is these colleges that have brought about the change in our society. These colleges have given access to students from the nearby towns and villages to become engineers. Engineers from these towns have high aspirations. However do these students get the opportunity to showcase themselves? How do they know what is happening in the industry and do they know what to expect from a company? It was these questions that continuously haunted me and my partner. Although we graduated from College of Engineering, Guindy in 1991, back in those days we could not land jobs while in campus. We had to go around fending for ourselves. With over 20 years of IT career of building teams for various clients, we decided it would be worthwhile for us to answer these questions and enable accessibility for students. The solution was EmployabilityBridge that manages the hiring event FLAG.
Evolution of FLAG
Back in 2011, we started with a primary objective to provide students from Tier 2/ Tier 3 cities access to opportunities from core companies. It was this that drove us to start a Job Fair that will provide significant access to all stakeholders (Colleges, Students & Companies). But we were proven wrong as companies were not satisfied as they did not know whom they were meeting and the students were unhappy that they could not make the best use of the companies and hence the colleges left completely unhappy. This took us to the drawing board with the following questions,
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